Fieldwork, done properly
The full spread of consumer fieldwork, from quick-turn central location tests to multi-week home usage studies and in-depth qualitative sessions. Whether you are testing a new ready meal against three competitors, tracking how a cleaning product performs over a fortnight, or understanding why shoppers pick up one pack and put another back, we cover it. One partner, end to end.
Quantitative
Central Location Test (CLT), Home Usage Test (HUT's), benchmarking, claims testing and sensory work. Structured, controlled and built for comparison.
Explore Quantitative
Qualitative
Focus groups, depths, shop-alongs, in-home sessions and online communities. Honest conversations in real settings.
Explore Qualitative
Recruitment and Panel
A 25,000-strong UK community plus bespoke recruitment for hard-to-reach audiences. Right people, right behaviours, every time.
Explore Recruitment
500 CLTs. Live kitchen prep. One flagship store.
500+ participants tested freshly prepared food transported from a live restaurant kitchen.
TWO HUBS.
NATIONWIDE REACH.
Purpose-built consumer testing facilities in Birmingham and Bury St Edmunds, designed around the actual reality of running fieldwork properly. Food preparation and cooking, temperature-controlled storage, controlled rotation, hygiene and also capable of testing alcoholic products, all built in rather than improvised. Beyond the hubs, we run projects across the UK through a vetted partner network managed to the same standards.
Brands, challengers and the agencies who help them launch things.
We run consumer fieldwork for businesses across food, drink, household, personal care and retail. From global category leaders protecting market share to fast-moving challengers trying to take it. From innovation teams testing a concept for the first time to procurement teams running their fourth supplier tender this year. If you need real consumers in front of your product, and honest data back from the experience, we are built for that.
FMCG, food and drink brands
Retail and category eams
Innovation, NPD and R&D functions
Insight and research teams
Agencies looking for a fieldwork partner who will not embarrass them
FOR SHOPPERS, SNACKERS, COOKS AND TASTERS
Fancy trying new stuff and getting paid to say what you think?
Noted is powered by a community of over 25,000 people across the UK who try new products, take part in taste tests, fill in surveys and tell us honestly what they think. In return, you get rewards, early access to things that have not hit shelves yet, and the quiet satisfaction of knowing you shaped something. Free to join. Rewarded for your time. No spam, ever.
Got a project on the horizon?
Tell us what you are working on. We reply within one working day with feasibility, timings and a straight answer on whether we are the right fit. Whether you have a locked brief or a vague idea you are trying to pressure-test, we are happy to talk.