Consumer fieldwork for FMCG brands.

FMCG brands operate under relentless launch pressure. Product cycles are short, shelf space is contested, and the margin for error on a launch decision is thin. The fieldwork that supports those decisions needs to match the pace. That means fast mobilisation, tight recruitment against genuine purchase behaviour, controlled testing environments that give you results you can actually base a launch decision on, and clean data that arrives when you need it rather than two weeks after the window has closed. We work across food, drink, household and personal care FMCG, giving us a broad view of how categories interact on shelf, in basket and in home. Our typical mobilisation window for an FMCG project is weeks, not months. We respond to all enquiries within one working day with feasibility and a clear route forward. For urgent projects, we can compress timelines further if the recruitment is achievable. We understand that FMCG insight teams are often working to retailer deadlines, launch gates and NPD review cycles that do not move. Our job is to deliver fieldwork that fits inside those windows, not to ask you to move them.

• New product development and concept screening
• Reformulation and cost-engineering validation
• Competitive benchmarking and category review
• Packaging design, on-shelf standout and format testing
• Claims substantiation and regulatory support
• Pricing sensitivity and value perception studies
• Post-launch performance tracking and wave studies
• Shopper and category navigation research

Central location tests for rapid side-by-side comparison, variant selection and competitive benchmarking. Home usage tests for in-home trial, repurchase intent and repeat-use performance. Quantitative surveys for large-sample benchmarking and tracking. Qualitative depth interviews and focus groups for understanding purchase drivers, switching triggers, brand perception and category navigation. Cross-methodology projects that combine quant and qual on the same brief are common in FMCG and we run them as one coordinated programme.