Consumer fieldwork for UK retailers.

Retailers test differently from brand manufacturers. The questions are about ranges, not single products. About own-label positioning against branded alternatives. About category structure, price architecture and tier perception. About the shoppers who navigate these categories and the compromises they make between quality, value and familiarity. We run fieldwork that fits the way retail category teams, product development teams and commercial functions actually work: structured comparison across multiple products, clear data that maps to real planogram and ranging decisions, and results that help you defend a listing or a delisting with confidence. For own-label development, we benchmark against branded competitors and across own-label tiers so you can see exactly where a new line sits in terms of consumer perception. For category reviews, we test multiple products in a single session, structured for direct comparison. For fresh produce, we evaluate quality, appearance and perceived value in a way that accounts for the visual impact these products have on shelf. Our recruitment screens on retailer loyalty, shopping frequency, category purchase behaviour and own-label attitudes, so the consumers in the room actually shop in the way your category data says they should.

• Own-label product development and benchmarking against branded alternatives
• Category review and competitive range testing
• Price tier and value perception studies
• Fresh produce quality, appearance and shelf-life testing
• Seasonal and promotional range evaluation
• In-store and in-home shopper research
• Convenience, food-to-go and meal deal testing
• Range rationalisation and delisting impact assessment

Central location tests for structured product comparison across own-label tiers, branded competitors and prospective new lines. Home usage tests for own-label performance in real homes across real usage occasions. Shop-alongs, accompanied shops and in-store qualitative sessions for understanding how shoppers navigate categories, make trade-offs and respond to range changes. Recruitment screens on retailer loyalty, shopping frequency, category purchase behaviour, own-label attitudes and price sensitivity. For multi-site retailers, we coordinate projects across both hubs for geographic balance.